Insights and interviews with people living with cancer told us a few things. One was a reminder of how powerful and resilient people can be when faced with unbelievable adversity. But the other was how difficult it was to find accurate, up to date information on clinical trials. So we developed an application called MyPractice, designed to simplify the information while connecting to data sources, like clinicaltrials.org, on the backend. The product was demonstrated at a digital expo in Paris and circulated heavily between Razorfish Health, Publicis Healthcare Communication Group’s Innovation Committee and Sanofi, as proof of innovative thinking and user-centered design.