My expertise is building and LEADING high performing teams to produce beautiful, effective brand experiences—starting with the written word.

Writing, content strategy, copywriting, brand communications, concept development, ideation, standards-based design and front-end integrations, video production, content development and digital distribution via open source and content management systems, such as Brightcove, Sitecore, Salesforce, Sprout, Hootsuite and other technologies. Google Analytics and Google Ads Certified (2020).

 AWARDS
ADDY, IBM Global Partner of the Year (LearnQuest), Most Creative Agency (GSW), Davey (6), Global, In-Awe (5), Rx Club certificate of merit (3), Chicago Portfolio School (Gold), pm360 Marketer of the Year (Trailblazer nominee)

Work Experience

Owner, Creative DIRECtOR CONTENT HOUSE, LLC 7/23 - PRESENT

Creative Direction, Content Development and consultative Digital services

Associate Creative DIRECtOR Omnicom HEALth GROUP - DDBH+CDMP // 10/22- 7/23

Daily oversight on all Creative Deliverables for US and Global Myeloid brand.

SENIOR Creative DIRECtOR DiD // 8/21- 8/22

Daily oversight on all Creative Deliverables for US and Global Dermatology and Respiratory brands; as well as agency leadership and client partnership

Creative DIRECtOR, Writer CONTENT HOUSE LLC // 3/21- 8/21

Creative Direction, Content Development and consultative Digital services

Vice President, Creative & Digital ​ PRECISIONscientia // 9/19 – 3/21

Led the Creative and Digital teams, across Medical Affairs, Marketing and Sales Training areas

● Lead on the companywide Digital Transformation

● Supported more than 40 brands across various stages of the lifecycle

● Conducted internal training, including the development and delivery of a customized, 8-week Digital curriculum

● Contributed to more than 35 New Business RFIs, RFPs and presentations with 30% win rate, resulting in $5M in incremental work

● Developed an image-based training platform and a proprietary model for determining Marketing ROI before media insertion

● Acted as a conduit to teams across the Precision Value & Health network

Vice President, Creative Director
The Navicor Group, Syneos Health, 8/18 - 8/19

Responsible for Content, Design and UX deliverables for several global launch brands and pre-IPO companies; as well as client, financial and operational oversight across the book of business.

●   Managed all Content, Design and Experience Design/UX efforts across brands and disease areas (LOXO Oncology, TEVA Biologics (Truxima/Herzuma), Legend Biotech (Global brand), Celgene Multiple Myeloma (Revlimid, Pomalyst), Celgene AML (Onureg).

●  Increased organic revenue by more than $3M across multiple clients in less than one year.

●    Creative Lead and SME on Content/UX on Data Intelligence Initiative across the Syneos Health network.

●  Connector between Syneos Consulting, Crisis Communications, PR, IR, Clinical and Commercial colleagues.

Vice President, Creative Director
Backe, 8/16 - 8/18

Responsible for all Creative efforts for the agency, including Content, Design, SEO/SEM, Social Media, UX.    

●    Rebranded the agency and all associated Marketing materials

●    Brought in more than $1MM in new project work; as well as developing new competencies within Analytics, Content Strategy, UX and Search.

●    Established new or deeper client relationships with Amazing Surf Adventures, Aptevo, Endo, The GESU school, GSK, McKesson, Peirce College and other for-profit and not-for-profit clients.

Director, Global Digital Marketing
LearnQuest , 6/15 - 7/16

Led the global digital marketing and business development initiatives primarily focused on North America, EMEA, Latin America. ANZ/ASEAN and India--though our reach and our brand activity extends to 180 countries through our global training partnership with IBM, regional Microsoft and eco-system of education partners, re-sellers, systems integrators, clients and business partners. #IBMtraining.  

  • Daily oversight of the Marketing relationship with the IBM Global Skills Initiative.

  • Led/Won numerous RFP, Business Development and Award Submissions, including Inc5000 “Fastest Growing Companies” and “IBM Worldwide Training Partner of the Year”.

  • Established Global Launch Plan and Marketing/Communications Plan for Apple and Infor Authorized Global Training.

  • Doubled PPC conversions while cutting Cost Per Acquisition and monthly spend.

Senior Digital Marketing Strategy
Penn Medicine, 12/13 - 6/15

In charge of the daily Web content production and digital strategy for Penn Medicine, across all channels and service lines. 

  • Wrote the Editorial Voice for Penn Medicine, the first medical school in the United States.

  • Established Digital Content Standards, including blog, SEO, video, photography and editorial style guidelines.

  • Created a department-wide RACI model for content development and approval.

  • Lead in numerous rapid innovation projects with the Center for Health Innovation.

  • Co-led a migration to Sitecore, including the facilitation of stakeholder input sessions, writing of functional requirements and implementation.

  • Established content partnerships with Poptent, FiveFive Collective, Perelman School of Medicine and other affiliated groups.

  • Developed the Lean Video process in collaboration with the Center for Health Innovation.

Associate Creative Director
Digitas Health | Razorfish Health, 4/09 – 10/13

CLIENTS: Astra Zeneca, CVS, Genentech, J & J, Pfizer, Procter & Gamble, Rite Aid, Sanofi, Target Pharmacy, Walgreens, Publicis Healthcare Communications Group.

  • Acting Creative Director for the largest healthcare communications network in the world, responsible for leading cross-agency and cross-capability teams on the strategic, creative, functional and technical development of digital communication and brand engagements; including business requirements, content strategy, user experience, information architecture and all phases of creative execution.

  • Creative lead in the complete re-design, re-build and re-deployment of a US-based Content Management System for one of our largest healthcare clients, including the creation of front-end design and content standards, style guides, waterfall processes for off-shore and near-shore development; as well as agency recommendations for SEO, Key Performance Indicators, Best Practices for mobile usability and accessibility (W3C).

  • Founder of MODUS—a product development team specializing in creating scalable, sustainable and patentable digital products, processes and prototypes using emerging technologies.

  •  Strategic and creative lead on numerous successful Business Development efforts that successfully increased agency billings by more than $17 million dollars.

  • Author of numerous agency standards and planning documents, pertaining to business requirements, user experience, content development and content distribution.

Senior Writer, Creative Lead
M/I Homes, 6/08 – 4/09

  • Responsible for supervising and writing all brand communications and consumer strategies, which included an ongoing analysis and synthesis of leads, traffic, unique visits and metrics using Google Analytics; as well as sales figures, financial impact and business performance criteria.

  • Led a team of architects, developers, designers, art directors, programmers and strategists on the development in the product positioning, development, branding and launch of the eCO Series—a line of smaller, sustainably focused residential homes that earned 100% Energy Star certification.

  • Established corporate brand standards, national marketing strategies and workflow processes, which established greater consistency and efficiency across all divisions, markets and materials.

  • Creative lead, writer and producer on the creative build-out of 30,000 square foot retail store and video installations using mixed media and numerous production houses, editors, motion graphics artists, photographers and cinematographers.

Group Copy Supervisor
GSW Worldwide, 6/04 – 6/08

CLIENTS: Eli Lilly, Genentech, Genzyme, The Memorial Tournament, Roche, Roche Molecular Diagnostics.

  •  Responsible for all creative deliverables and presentations for assigned clients; including the management of agency studio personnel, freelance designers, writers, illustrators and producers.

  • Lead writer on all GSW Worldwide internal communications, award submissions and agency self-promotion.

Associate Creative Director
Senior Freelance Writer, 4/00 – 5/04

CLIENTS: Cleveland Clinic Health System, Illinois Office of Tourism, ORBIT, POM Wonderful, Teleflora, Wrigley’s. 

AGENCIES: The Agency, BBDO                

Associate Creative Director, Senior Writer
Upshot, 5/99 – 3/00         

CLIENTS: ABSOLUT, Coke, Discover, Ford, Microsoft, Mirage Hotels.

Junior Writer
TBWA/Chiat/Day, 3/96– 4/99            

CLIENTS: ABC, Infiniti, Kinko’s, Nissan, Polygram Films, Weather Channel, SONY.

Education

2014 -  
University of Pennsylvania 
Coursework towards a Master’s of Science in Organizational Dynamics

2011
Yale University 
School of Management: Certification in Creative/Enterprise Leadership

2000-2001  
Chicago Portfolio School
Continuing education in copywriting and advertising concepts

1996-1998  
The Bookshop, Los Angeles:
Certification in concept development, copywriting, art direction  

1994  
Saint Norbert College:
B.A., Business, Graphic Communications  

Community

  • J Boye, Marketing Automation: How to Reach the Relevant World, 2016  

  • Wharton Web Conference: Organizing, Content & Marketing Committees, 2013 & 2014

  • IC Marketing Summit: Beyond Social Media 101

  • Coalition for Green Capital, Creative Director\Strategist

  • Group101spot, Creative Director\Writer

  • Lower Merion Soccer Club, Coach