I co-founded a product development group while I was at Digitas Health called MODUS, under the guidance of Craig Douglas, who is now their Chief Growth Officer. The purpose was to create a Creative, UX and Dev team that could quickly concept, create, deploy and sell licensable products, prototypes or ways of working (i.e. recurring revenue). In other words, to get paid for more than just the idea.
But the first step was to give this group a name and an identity.
MODUS is a latin word which literally means limit but also connotes habits or ways of working, which for us was quickly, collaboratively and using the most advanced tools and user insights.
Credit to Wayne Middleton, Billy Hartman, Phil Marchek and Adam Buhler for their major contributions and belief.