Jefferson Health - Adobe Experience Manager Platform - Digital Overhaul
DIGITAL OVERHAUL (ADOBE EXPERIENCE MANAGER)
Working with the outstanding team at Hero Digital, I led the Content effort to re-strategize, re-architect, rewrite, redesign, rebuild and redirect nearly a dozen web properties comprising nearly 9,000 pages of content into 1 highly visual, usable and modern digital experience. Bold colors, candid photography, simple and clear language and intuitive navigation were just some of the front-end improvements made, along with a highly technical taxonomy exercise, which I led with the Technology and UX leads.
