Creative Direction, writing, content strategy, copywriting, brand communications, concept development, ideation, standards-based design and front-end integrations, video production, content development and digital distribution via open source and content management systems, such as Brightcove, Sitecore, Salesforce, Sprout, Hootsuite and other technologies. Google Analytics Basic and Advanced Certifications (2017/2018).
ADDY, Davey (3), Global, In-Awe (5), Rx Club certificate of merit (3), Chicago Portfolio School (Gold)
Oversee Creative for Celgene, Teva and Acacia brands.
Oversee all Creative efforts for the agency, including Content, Design, SEO/SEM, Social Media, UX.
Rebranded the agency to reflect a more modern, digitally-focused agency.
Rebuilt the agency site from the ground up in less than 3 months (after the project stalled under the previous CD for almost 2 years).
Brought in $1MM+ in new and organic project work; as well as developing new competencies within Analytics, Content Strategy, User Experience and Search
Established new or deeper client relationships with Amazing Surf Adventures, Aptevo, Endo, The GESU school, GSK, McKesson, Peirce College and other for-profit and not-for-profit clients.
Led the global digital marketing and business development initiatives primarily focused on North America, EMEA, Latin America. ANZ/ASEAN and India--though our reach and our brand activity extends to 180 countries through our global training partnership with IBM, regional Microsoft and eco-system of education partners, re-sellers, systems integrators, clients and business partners. #IBMtraining
Daily oversight of the Marketing relationship with the IBM Global Skills Initiative.
Led/Won numerous RFP, Business Development and Award Submissions, including Inc5000 “Fastest Growing Companies” and “IBM Worldwide Training Partner of the Year”.
Established Global Launch Plan and Marketing/Communications Plan for Apple and Infor Authorized Global Training.
Doubled PPC conversions while cutting Cost Per Acquisition and monthly spend.
In charge of the daily Web content production and digital strategy for Penn Medicine, across all channels and service lines.
Wrote the Editorial Voice for Penn Medicine, the first medical school in the United States and a 250-year old brand founded by Ben Franklin
Established Digital Content Standards, including blog, SEO, video, photography and editorial style guidelines
Created a RACI model for content development and approval
Lead in numerous rapid innovation projects with the Center for Health Innovation.
Co-led a migration to Sitecore, including the facilitation of stakeholder input sessions, writing of functional requirements and implementation
Established content partnerships with Poptent, FiveFive Collective, Perelman School of Medicine and other affiliated groups
Developed the Lean Video process in collaboration with the Center for Health Innovation
CLIENTS: Astra Zeneca, CVS, Genentech, J & J, Pfizer, Procter & Gamble, Rite Aid, Sanofi, Target Pharmacy, Walgreens, Publicis Healthcare Communications Group
Acting Creative Director for the largest healthcare communications network in the world, responsible for leading cross-agency and cross-capability teams on the strategic, creative, functional and technical development of digital communication and brand engagements; including business requirements, content strategy, user experience, information architecture and all phases of creative execution.
Creative lead in the complete re-design, re-build and re-deployment of a US-based Content Management System for one of our largest healthcare clients, including the creation of front-end design and content standards, style guides, waterfall processes for off-shore and near-shore development; as well as agency recommendations for SEO, Key Performance Indicators, Best Practices for mobile usability and accessibility (W3C).
Founder of MODUS—a product development team specializing in creating scalable, sustainable and patentable digital products, processes and prototypes using emerging technologies.
Strategic and creative lead on numerous successful Business Development efforts that successfully increased agency billings by more than $17 million dollars.
Author of numerous agency standards and planning documents, pertaining to business requirements, user experience, content development and content distribution.
Responsible for supervising and writing all brand communications and consumer strategies, which included an ongoing analysis and synthesis of leads, traffic, unique visits and metrics using Google Analytics; as well as sales figures, financial impact and business performance criteria.
Led a team of architects, developers, designers, art directors, programmers and strategists on the development in the product positioning, development, branding and launch of the eCO Series—a line of smaller, sustainably focused residential homes that earned 100% Energy Star certification.
Established corporate brand standards, national marketing strategies and workflow processes, which established greater consistency and efficiency across all divisions, markets and materials.
Creative lead, writer and producer on the creative build-out of 30,000 square foot retail store and video installations using mixed media and numerous production houses, editors, motion graphics artists, photographers and cinematographers.
CLIENTS: Eli Lilly, Genentech, Genzyme, The Memorial Tournament, Roche, Roche Molecular Diagnostics
Responsible for all creative deliverables and presentations for assigned clients; including the management of agency studio personnel, freelance designers, writers, illustrators and producers.
Lead writer on all GSW Worldwide internal communications, award submissions and agency self-promotion.
CLIENTS: Cleveland Clinic Health System, Illinois Office of Tourism, ORBIT, POM Wonderful, Teleflora, Wrigley’s
AGENCIES: The Agency, BBDO
CLIENTS: ABSOLUT, Coke, Discover, Ford, Microsoft, Mirage Hotels
CLIENTS: ABC, Infiniti, Kinko’s, Nissan, Polygram Films, Weather Channel, SONY
2014 - 2020 (expected)
University of Pennsylvania
Organizational Dynamics: Degree Candidate, Master’s of Science in Organizational Dynamics
School of Management: Certification in Creative/Enterprise Leadership
Chicago Portfolio School
Continuing education in copywriting and advertising concepts
The Bookshop, Los Angeles:
Certification in concept development, copywriting, art direction
J Boye, Marketing Automation: How to Reach the Relevant World, 2016
Wharton Web Conference: Organizing, Content & Marketing Committees, 2013 & 2014
IC Marketing Summit: Beyond Social Media 101
Coalition for Green Capital, Creative Director\Strategist
Group101spot, Creative Director\Writer
Lower Merion Soccer Club, Coach
Meta: Naming, ideation, UEX, information architecture, functional specs, script writing, writing for television, writing for the web, foreign language skills, brand voice creation and definition, ghost-writing, corporate communications; working knowledge of InDesign, Illustrator, Photoshop, HTML, CSS and other creative applications and content management platforms, such as Sitecore, Hootsuite, Sprout, Salesforce, Radian6..